Tune in to Jon Reiss's TIP OF THE DAY

We were thrilled when independent film forward thinker Jon Reiss signed on to lead the IFP Independent Filmmaker Distribution Labs . The IFP Lab Mentor and Author of THINK OUTSIDE THE BOX OFFICE had such an inspiring time sharing his knowledge during the Documentary Labs last week that he decided to blog daily tips for our Members, to share what he knows with our larger audience of filmmakers.

Below are his first two Tips of the Day. In the future, they will be one of the top feeds on our WHAT'S NEW IN INDEPENDENT FILM sidebar to the right.

Day 1 – The Next Chapter

Many of you might know me from the book that I have written recently, Think Outside the Box Office (TOTBO for short). The primary reason that I wrote it was to share what I had learned while distributing my film Bomb It with other filmmakers so they could learn from my successes and mistakes. In the continuation of that mission I am launching two more initiatives – both in support of how people want to interact with this information. The first is a series of workshops around the world. It seems that the live experience is as important as the written word in imparting this information for many people. We are starting with London on May 8/9, Amsterdam on the 12/13, New York on June 5, Vancouver on June 12/13, San Francisco July 31/Aug1 with more being lined up.

The second initiative is the launching of a TOTBO Tip of the Day. This will soon be joined by Resource of the Day. In these tips, I will give not only a sense of what’s in the book and workshop, but they will be a forum to convey new tips to you as I learn them.

I want to know what you think! Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. I look forward to hearing from you.


Jon Reiss’ TOTBO Tip of the Day 2 – Every Film is Different

Each film is unique and requires its own individual distribution and marketing strategy. A comedy about stoners will not have the same audience as a documentary about Aids orphans in Tanzania. Similarly each filmmaker has a different set of goals, needs, and resources. While the studio one size fits all model worked well for some independent films over the last 20 years – it was a disaster for others. With the new hybrid model of distribution you can craft a distribution and marketing strategy that makes the most sense for your film. You have a unique vision. Use that vision to engage your audience in a unique manner. This will help separate you from the media noise that surrounds us every day.

What do you think?

David Soll, Director of PUPPET, takes in IFP’s Doc Labs

We're already three days into the lab, so I have a bit of catching up to do. I didn't get to the blogging as quickly as I should have, and Danielle has good reason to be mad at me (you don't want Danielle DiGiacomo mad at you, by the way. She puts smiley faces on your Facebook page.). Regardless, here we go and let's decide together to make the best of where we are.



(Caitlin Boyle, Film Sprout counsels David Soll on outreach)

I can imagine having at one point earlier in life thought "wouldn't it be amazing if someone created a program that X," wherein X stands for the entire mission statement, schedule, description, leaders, mentors, editing advisers and first-time filmmakers involved in the IFP Documentary Lab. Which is to say, I'm impressed, and I'm impressed to the point that I find it hard to believe this fantastic idea was actually put in to effect.

Here is a program that takes ten first-time documentary feature filmmakers (also ten narrative filmmakers, in their own lab [we don't mix well]) who are entirely dissimilar from one another in sensibility and subject matter, yet share with each other varying degrees of bewilderment with the state of our films, our careers, and the industry. Which are three very large things about which to be bewildered, and together suggest a common state in which nearly every first time filmmaker is finding themselves these days.

(Jon Reiss talks about the long tail)

If you are a bewildered filmmaker - as I am (although I shouldn't speak for the entire group. some of the other filmmakers look really un-bewildered, in fact) - what the lab offers you appears at first to be a crash course in finishing, distribution models and editorial decision making. But then you arrive on the first day, they go ahead and fill you in on everything else the Lab actually is. Now, you've read all this in the literature ahead of time, but because you are not especially bright (you are, remember, trying to make an independent documentary feature in 2010), your lab leaders are nice enough to go over the scope of the program one more time. First, you realize they aren't just offering you a 'crash course', but relationships with mentors and editing advisers who are among the finest documentary talents in the business. And then you realize they selected three of these folks to actually be "lab leaders" - which means they are running the lab, in person, for every minute of this week, and together serving a function somewhere between that of batting coach, psychotherapist and rabbi. And then, you realize, they've picked filmmakers as your peers who each have compelling, hugely exciting projects of their own. And then, when you're starting to think Okay, this week looks pretty good to me, they tell you this whole thing isn't just one week at all. No, it's actually a YEAR, and will include continued mentoring with each adviser/leader/mentor offering one on one meetings outside the scheduled sessions, phone calls, letters, emails, text messages to help you continue resolving issues and facing down the intimidating landscape of independent film. And THEN, after offering you (are you kidding?) all this support, they - almost it seems just to mess with your head - they have the nerve to tell you the entire program is free.

So my point is, after a few days, my point is that yeah, I think the Lab is a good idea.