Friday, April 16, 2010

Felix Endara of DAMELO TODO blogs IFP Doc Labs

This week has been frantic. I’m a first-time producer working with a talented, but equally new-to-documentary director. Our experimental documentary, DAMELO TODO/GIVE ME EVERYTHING, focuses on the unique alliance born at historic Los Angeles bar Silver Platter when Latina immigrant transgender women meet queer avant-garde performance artists.

I had been familiar with IFP’s Documentary Rough Cut Lab because my colleagues at Arts Engine had been Lab Leaders, and as DocuClub’s Manager, I have programmed the work of Lab alumni Nicole Opper, Augusta Palmer, and Miao Wang at our works-in-progress screening series DocuClub. Participating in the Lab, however, has given me the opportunity to see things from a filmmaker’s perspective that I previously had not given much consideration.

For one, I’ve been blown away by my fellow Lab filmmakers’ projects. I appreciate the wide range of the work and I’m honored to be in their company.

Similarly, it has been incredibly valuable to spend concentrated time with industry experts who have used our films as case studies to give us tips on their areas of expertise. For example, yesterday we covered outreach and audience engagement. While this is an area that we have been developing since we were still in production, learning that we should focus on our “devout” (the core people who you can count on to see your film) and, to a lesser extent, “probable” (those who might be more peripheral) audiences was helpful. Even more illuminating was to hear that we should not waste our energy on those deemed “possible” (e.g., a broad category such as the 18-24 year-old nightclub patron) as this is a much sought-after, and thus hard to pin, category.

Part of our work in the next few weeks, then, is to continue to narrow down our core audience, while also seeking and securing outreach partners--those communities and groups who are invested (either via subject matter or our social-issue goals) in the success of DAMELO TODO.

1 comment:

  1. This sounds like a great project. Is there any way that other young filmmakers can get involved in this project?