In huge news for filmmakers and festivals around the world, IFP, in conjunction with New York-based company Slated, announced today that B-Side’s Festival Genius™ technology and database has found a new home. Slated has acquired all of recently shuttered B-Side’s intellectual property, and effective immediately has licensed the B-Side Festival Genius to IFP. Senior Executives from B-Side including founder Chris Hyams have joined Slated, while key members of B-Side’s festival team are joining IFP. The move will transform IFP, exponentially expanding its potential membership base and the organization’s ability to build audiences for independent films, and help individual filmmakers identify, build and connect with those audiences. Slated will take over B-Side’s business of providing market research services to independent film producers and distributors and will roll out new products and services later this year.
Festival Genius provides critical infrastructure to support film festivals and independent filmmakers and promote voices that might not otherwise be heard. Over the past four years, B-Side’s Festival Genius hosted online program guides for over 200 international film festivals, capturing audience feedback on 40,000 feature films from over 3 million annual visitors and building a registered membership of 200,000 film fans. IFP will now take over the running of these online film festival program guides and plans to significantly expand the reach of Festival Genius while keeping costs to the festivals nominal. IFP will continue B-Side’s past practice of sharing Festival Genius audience data with festivals and will soon start sharing data with IFP member filmmakers, offering them a direct line to audience feedback.
Several B-Side festival partners, including Sundance Film Festival, Fantastic Fest, Austin Film Festival, Independent Film Festival of Boston, Newport Beach Film Festival, Phoenix Film Festival, and NewFest: The NYC LGBT Film Festival have already committed to use Festival Genius again this year in its new incarnation.
Notes Joseph Beyer, Associate Director Sundance Institute Online, “Thanks to B-Side, the 2010 Sundance Film Festival program’s film guide was widely and universally recognized as the best in the history of the event. We are absolutely thrilled to see the Festival Genius and B-Side team find a new home, and are looking forward to an even better film guide for 2011.”
Notes Joana Vicente, IFP’s Executive Director: “This is a game changer for IFP and our mission. Festival Genius is an essential service for the independent film-making community – for festivals, film-lovers and filmmakers. IFP has always been the place where filmmakers, the film industry and audiences intersect. This partnership is an exciting step forward in our mission, in that it literally places IFP where audiences interact with filmmakers on the web. We now have the potential to reach all of Festival Genius’s 200,000 film fans worldwide. These fans will be offered a one-year free IFP membership and we will host a network of sites that is in contact with 3 million independent filmgoers a year. We are confident this is a tremendous growth opportunity for IFP and that we are uniquely situated to expand the potential of the Festival Genius platform.”